University of Cumbria and Lancaster University are pleased to provide this event.
The Cumbria Innovations Platform is a European Regional Development funded project created to support small and medium sized enterprises on their innovation journey.
This interactive workshop describes how to plan and execute a successful marketing strategy for pre-incorporation, start-ups, spinouts, small and early stage companies.
This workshop covers the key tasks which business leaders must select (to delegate, direct and evaluate) in order to execute a successful marketing plan. Through the day we describe what has to be done to deliver effective representation on-line, in print and at tradeshows to generate, capture and qualify opportunities and sales leads. Emphasis is made throughout on the need to bind all of the contributors into a coherent team, with marketing, sales, engineering, support and manufacturing all working together and supporting each other.
More details and registration for this event (offsite)
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