Cumbria Innovations Platform – Modern Marketing

18th January 2018 (all day)   Download to calendar

University of Cumbria, Brampton Road Campus, Brampton Road, Carlisle CA3 9AY

University of Cumbria and Lancaster University are pleased to provide this event.

The Cumbria Innovations Platform is a European Regional Development funded project created to support small and medium sized enterprises on their innovation journey.

This interactive workshop describes how to plan and execute a successful marketing strategy for pre-incorporation, start-ups, spinouts, small and early stage companies.

This workshop covers the key tasks which business leaders must select (to delegate, direct and evaluate) in order to execute a successful marketing plan. Through the day we describe what has to be done to deliver effective representation on-line, in print and at tradeshows to generate, capture and qualify opportunities and sales leads. Emphasis is made throughout on the need to bind all of the contributors into a coherent team, with marketing, sales, engineering, support and manufacturing all working together and supporting each other.

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