Double whammy for Cumbrian coach company, winning two prestigious awards

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Double whammy for Cumbrian coach company, winning two prestigious awards

The UK’s best coach tour operators, destinations, visitor attractions, hotels, and tourism industry suppliers, were honoured on Wednesday 20 March at the 2019 British Coach Tourism Awards.

The prestigious awards ceremony, which took place at the National Motorcycle Museum in Birmingham following the first day of the British Tourism & Travel Show, brought together hundreds of industry professionals to recognise and celebrate excellence and innovation across the multi-billion-pound coach tourism sector.

Reays Coaches, a Cumbrian family run business (a BECBC member) were announced as winners of the ‘Holiday Programme of the Year’ category. This award is open to all UK based operators that operates a programme of coach holidays.  The judges were looking for a programme that demonstrates innovation and creativity, in a brochure that is easy to navigate with clear price points and an easy-to-understand summary of what the tour and price includes. With so many brochures now meeting this criteria, the judges recognised and awarded Reays for offering something that stands out from the crowd.

The annual awards – the only national awards scheme that specifically focuses on coach tourism – were organised by Diversified Communications UK. This year’s celebrity presenter was TV personality Carol Vorderman MBE. 

David Maguire, chair of judges and event director of British Coach Tourism Awards says: “Huge congratulations goes to all our winners in this year’s British Coach Tourism Awards.  With real emotion among our highly deserving winners and a fantastic atmosphere of celebration, I believe it was one of our best awards yet. 

Once again, the quality of the entries reflected the quality and importance of the amazing coach tourism sector and the inspiring professionals working in it.  The awards are a great way to reward them for their hard work and dedication to the UK tourism sector, so it’s an honor to be a part of that.  Well done to everyone who took home an award, and a huge thanks to our judges, our partners, and everyone in the industry who supports the event,” says Maguire.

The award followed Reays winning ‘Best Cumbrian Family Business’ in the ‘Transport, Haulage and Logistics’ category of the Cumbria Family Business Awards earlier in March where a star-studded ceremony hosted by The Hairy Bikers in Windermere saw a celebration of the fantastic contribution family businesses make to the wonderful county of Cumbria.

Head of Sales and Marketing at Reays Coaches, Kerrie Allison said:"To be recognised and celebrated as the ‘Best Cumbrian Family Business’ and then be subsequently recognised at a national level for our coach holiday programme is an amazing achievement and I'm incredibly proud and thankful to all our team who have contributed to this success and to the judges of both awards ceremonies, it really is an honour."