Getting Cumbria online
Digital Tech Cumbria and Britain’s Energy Coast Business Cluster (BECBC) have joined forces to help local businesses harness the power of digital and technology to recover and flourish as the nation gradually emerges from covid-19 lockdown.
The new partnership has been established as a result of BECBC’s COVID-19 response programme. Up and running since the start of lockdown, the programme focuses on the central concept of ‘no-one left behind’ as Cumbria, its businesses and community start to adjust to a new normal. In a world with an increased need for contactless and socially distanced and online interactions, digitalisation of business was a natural focus of the programme alongside other topics such as intra-regional trading, engaging the next generation, and support to the third sector.
The programme’s digitalisation theme is being led by Barry Leahey, Managing Director at Playdale, and BECBC Board Director and Marketing Executive for Orano in the UK, Ruth Sellick.
Connecting digital resources with Cumbrian business
Digital Tech Cumbria is a two-year programme designed to support Cumbria’s SMEs in harnessing the power of digital. In the new covid-context, this can mean everything from supporting the return to work in a new socially-distant environment, streamlining business systems, or increasing visibility of business both inside and outside the region through online marketing. Part-funded by the European Regional Development fund, Digital Tech Cumbria has a target of intensively supporting a minimum of 150 trading businesses in the county, offering free-of-charge businesses digital walk-throughs by digital tech experts, learning from other digital success stories and links to digital technology.
The partnership between Digital Tech Cumbria and BECBC will act as a tangible and easily-accessible conduit between Digital Tech Cumbria’s resources and expertise, and the local Cumbrian supply chain. Ivan Baldwin, Chair of BECBC, noted that ‘with over 300 member-businesses operating in the area, BECBC has traditionally been a central hub for business support and collaboration in the region. At a time like this, where the cluster is doing all it can to support its members in post-covid recovery, I am particularly delighted that we are able to work with Digital Tech Cumbria to provide access to tools, approaches and technologies that can help to boost the success of Cumbria’s businesses online.’
Digital Tech Cumbria Programme Director Mark Modena commented ‘We’re absolutely delighted to partner with such a well-respected and effective partner as BECBC. Together we can accelerate the take up of this essential service to help Cumbria businesses overcome the challenges that the coronavirus continues to present. Digital technologies have played a key role in helping enterprises that have embraced them to survive through the pandemic, leaving them better placed to succeed as we return to the new normal. We’re highly motivated to help as many local businesses as possible to benefit from this competitive advantage”.
The partnership aims to provide clear information to Cumbrian businesses on the resources available to them through Digital Tech Cumbria, and celebrate digital success stories within the region to inspire more businesses to benefit.
BECBC and Digital Tech Cumbria will also collaborate on a Cumbrian Digital Roadshow event later in 2020 to maximise the reach of the programme and showcase how digital can play an essential role in flourishing Cumbrian business.
The Digital Tech Cumbria website is https://digitalcumbria.c4dta.co.uk/