Price: £75 +VAT members / £95 +VAT non members
Venue: The Roundthorn Country Hotel, Penrith, CA11 8SJ
Small businesses often struggle with creating strong website content and understanding SEO (search engine optimisation). AI can simplify both, helping you write clear, keyword rich content, identify what your customers are searching for and optimise your site for better visibility.
This course teaches business owners how to use AI tools to improve their website content, structure pages properly and boost their online reach, even with zero technical experience.
Participants will learn how to use AI to improve clarity, create compelling copy and optimise pages so customers (and Google) can find them more easily.
By the end of this course, participants will be able to:
Use AI to create website copy that is persuasive, easy to read and fully customer focused
Identify keywords and search terms customers are using
Optimise website pages for SEO
Use AI tools to improve page structure, headlines and calls to action
Understand how Google ranks content and how to write accordingly
Avoid common SEO mistakes small businesses make