Date: Thursday 4th of December
Time: 10am to 12noon
Venue: Online
Making sense of the ideas and assets that drive your business.
Every business has valuable ideas, creations, and know-how—but do you know how to protect them and make the most of them? This 2hour online workshop helps you understand the basics of Intellectual Property (IP) and how it can help your business grow.
By the end of the session, you will be able to:
1. Understand the different types of business assets, like Intellectual Property (IP) and Intellectual Capital, and why they matter for your business.
2. Learn simple steps to develop a plan to protect and use your IP effectively.
3. Get to know the main types of IP—like trademarks, patents, designs, and copyright—and the benefits, risks, and costs of each.
4. Explore how IP can add real value to your business and open up new opportunities, including selling or licensing it.
The workshop is interactive, with real-life examples, and opportunities to discuss your own business ideas.