This training session starts by giving the participants a top level understanding of the difference between a brand and branding. This is important to give everyone a good foundation as to why a strong brand really will help their business grow and how it differs, but feeds into, their logo and visual identity. We then cover the important elements of their brand and how to define them – covering their ‘Why’, brand values, vision, mission statement and brand positioning. They will learn how to develop their own brand strategy using our step-by-step framework and interactive guide that will provide and become their brand strategy.
Online Registration Link: https://my.cumbriachamber.co.u...