Social media isn’t the whole story

We get it. Social media is everywhere. It’s quick, it’s flashy, and when it works – it really works. But here’s the thing: social media is not a magic wand. It won’t solve all your marketing challenges, and it certainly can’t carry your whole strategy on its shoulders.

As someone who lives and breathes marketing (and yes, loves a good Instagram Reel), I’ve seen time and time again that the best results come when brands take a joined-up approach. Social media is one piece of the puzzle – an important piece – but if it’s your only play, you’re missing a trick. Or five.

The problem with a social-only mindset

Many businesses lean heavily on social because it feels tangible. You can see the likes, track the followers, and post instantly. But relying on it alone can lead to frustration. Why aren’t the sales rolling in? Why isn’t engagement climbing? Why aren’t people getting it?

Because social media can’t do everything. It’s there to amplify your message – but first, you need a message worth amplifying.

Think bigger...

Your customer journey starts long before they double-tap your post. It might begin with a Google search. Or a blog. Or a referral. Or a really well-written email.

When we take a step back and look at all the ways people interact with your brand – your website, your events, your email marketing, your PR, even how you answer the phone – we start to see the bigger picture. That’s what we mean by a joined-up approach. It’s about connecting the dots so your audience sees a consistent, engaging brand no matter where they find you.

What does a joined-up approach look like?

At Natterjack, we look at the whole landscape. That could mean:

• A clear brand message that lives across every channel
  

• Building trust and awareness across the customer journey
  

• A website that doesn’t just look good, but converts
  

• Targeted email campaigns that speak to the right people
  

• Social content that supports and reflects all of the above
  

And yes – we absolutely still care about social. We just believe it works best when it’s supported by a wider strategy.

A few questions to ask yourself

• Is your website up to date and genuinely helpful?
  

• Are your emails sending the right message to the right audience?
  

• Do people understand who you are and what you do, even if they’ve never seen your social posts?
  

• Are your marketing efforts aligned, or are you just ticking boxes?
  

If you’re unsure about any of the above – you’re not alone. That’s where we come in. Helping brands connect the dots is kind of our thing.

Social media is an amazing tool, but it shouldn’t be expected to carry your whole marketing strategy. The strongest brands succeed because they take the time to create a joined-up, thoughtful approach that supports their goals across all touchpoints.

So next time you’re wondering why your social posts aren’t converting – zoom out. Think bigger. And if you need a hand bringing it all together, give us a shout.

Contact - hello@natterjackmarketing.co.uk

By Rosie, Client Engagement & Marketing Manager, Natterjack Marketing